When it comes to the world of the NBA, most of the spotlight is often focused on the players themselves. Yet, behind many of these athletes are equally fascinating partners who bring their own stories, achievements, and unique paths to the public eye. One such name is Daniela Rajic, the longtime partner of NBA superstar Paul George.
While she is often recognized because of her connection to the Los Angeles Clippers forward, Daniela has built her own career and lifestyle that stands apart from the fame of her partner. From her early life to her entrepreneurial journey and her role as a mother, Daniela’s story is one of resilience, growth, and influence.
In this article, we’ll take an in-depth look into Daniela Rajic’s life, career, and relationship with Paul George, while also exploring how she has carved her own path in the limelight.
Who Is Daniela Rajic?
Daniela Rajic is an American businesswoman, former dancer, and model who has gained significant attention due to her relationship with NBA All-Star Paul George. Over the years, she has shifted from being a public personality associated with nightlife to establishing herself as a mother, entrepreneur, and fashion enthusiast.
She has become increasingly popular on social media platforms, where she often shares glimpses of her personal life, travels, and family moments. Fans admire her sense of style, dedication to her children, and supportive presence in Paul George’s life.

Early Life and Background
Not much has been revealed publicly about Daniela Rajic’s childhood and upbringing, but what is known paints a picture of a woman who worked hard to create opportunities for herself. Daniela was born in Queens, New York, and comes from a Serbian-American family.
Like many who pursue life in big cities, Daniela worked multiple jobs while studying and building her lifestyle. Her early career path eventually intersected with modeling and entertainment, which later brought her into the public eye.
Daniela Rajic and Paul George’s Relationship
Perhaps one of the most talked-about aspects of Daniela’s life is her relationship with Paul George. The couple reportedly met in Miami in the early 2010s, and despite initial controversies, their bond grew stronger over the years.
A Relationship That Faced Challenges
Like many high-profile relationships, Daniela and Paul George’s journey was not without difficulties. Early in their relationship, they faced public scrutiny and personal challenges. However, they overcame those hurdles and built a family together.
Building a Family
Today, Daniela and Paul George are proud parents of three children. Daniela has often shared how motherhood changed her life, making her more grounded and focused on family values. The couple frequently posts family photos, vacations, and moments that showcase their love and stability.
Career and Entrepreneurial Ventures
Although much of the media spotlight shines on her as Paul George’s partner, Daniela Rajic has developed her own career path.
From Modeling to Entrepreneurship
Daniela initially gained attention through modeling and appearances. But in recent years, she has turned her focus to business and fashion entrepreneurship. She co-founded Nude Swim, a swimwear brand, alongside Sarah Nasser, who is married to NBA player Patrick Patterson.
The brand quickly gained traction due to its modern, stylish designs and celebrity endorsements. This entrepreneurial move not only highlighted Daniela’s sense of fashion but also her business acumen.
Social Media Influence
Daniela is also active on Instagram, where she has amassed a large following. Her lifestyle content, fashion tips, and family moments resonate with fans who admire her balance of motherhood and glamour.

Daniela Rajic as a Mother
One of the most admirable aspects of Daniela Rajic’s life is her role as a devoted mother. She often shares insights into raising her children, traveling as a family, and balancing career goals with parenting.
Fans often comment on how she brings warmth, humor, and authenticity to her parenting journey. Being part of the NBA family lifestyle, where traveling and public appearances are common, Daniela still prioritizes her children’s happiness and stability.
Lifestyle and Public Image
Daniela Rajic represents a modern-day blend of glamour, motherhood, and entrepreneurship. Her social media highlights often include:
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Fashion & Style: From casual chic to elegant evening wear, Daniela has developed a personal brand around her fashion sense.
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Travel: She frequently shares her experiences exploring different destinations with family and friends.
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Family Life: Beyond the glitz of the NBA spotlight, she emphasizes family values and authentic living.
Her ability to balance public attention while staying grounded has earned her respect among fans and followers.
Interesting Facts About Daniela Rajic
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Serbian Heritage – Daniela is proud of her Serbian-American roots, which influence her culture and lifestyle.
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Entrepreneurial Spirit – Nude Swim is a testament to her business mindset and drive for independence.
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Social Media Popularity – Daniela has cultivated a strong online presence that highlights fashion, travel, and family.
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Supportive Partner – She is often spotted courtside supporting Paul George during games.
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Private Yet Public – While she shares glimpses of her life, Daniela still keeps certain aspects private, balancing fame with normalcy.
Daniela Rajic’s Impact
While Daniela Rajic may not be a professional athlete or celebrity by traditional standards, her influence in the world of sports culture and lifestyle is undeniable. As the partner of an NBA star, an entrepreneur, and a mother, she represents a figure who has successfully transitioned from being known as someone’s partner to carving out her own unique identity.
Her story resonates with audiences who admire her resilience, business mindset, and dedication to family.
Daniela Rajic’s journey is more than just being Paul George’s partner. From her early days in New York to becoming a successful entrepreneur, fashion influencer, and mother of three, Daniela has proven that she is a strong individual with her own accomplishments.
Her relationship with Paul George has certainly placed her in the public eye, but Daniela has embraced the attention with grace, building a lifestyle brand and business empire while raising a family. Whether it’s through her swimwear line, her social media influence, or her role as a mother, Daniela Rajic continues to inspire those who follow her story.

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Nguyen Hoai Thanh
Nguyen Hoai Thanh is the Founder and CEO of Metaconex. With 12 years of experience in developing websites, applications and digital media, Nguyen Hoai Thanh has many stories and experiences of success to share.