Labubu Macaron: How BLACKPINK’s Lisa Turned This Cute Art Toy Into a Global Craze

If you’ve been on social media lately, you’ve probably seen a wave of pastel-colored monster toys with big round eyes and mischievous grins. Meet Labubu Macaron — the collectible art toy that has taken the world by storm after BLACKPINK’s Lisa posted her own full set. What started as a niche designer figure from Hong Kong has become a global sensation, capturing the hearts of collectors, fashion lovers, and K-pop fans alike. From its skyrocketing resale prices to its growing presence in U.S. stores, here’s everything you need to know about this must-have collectible.

Prices Soaring Beyond the Original

To buy Labubu Macaron now, collectors often have to pay many times more than the original retail price.
Originally, Labubu Macaron was just like any other toy series — loved for its cute design and pastel colors. But as soon as Lisa shared her Instagram story with the full set, the product suddenly became a must-have.

Even though it was unintentional, Lisa’s post drove the resale prices of Labubu Macaron up dramatically on e-commerce platforms. After the toys sold out, some fans even joined bidding wars just to get a “cheap moment” with their idol by owning the same item.

What Is Labubu?

Labubu is one of the characters from the Monster Kingdom universe, shaped like a bunny monster with long ears and sharp teeth. Despite its appearance, it’s not scary at all — in fact, it’s extremely cute thanks to its chubby body, big round eyes, and mischievous smile. Many people love Labubu and collect them as display figures.

Labubu was created by Hong Kong artist Kasing Lung, who was inspired by characters from old Nordic fairy tales. He has shared that although Labubu is a “monster,” it has a friendly personality and often helps others, rather than being evil.

In its original form, Labubu had a slim body, a small face, and high cheekbones. After signing with Pop Mart, the character was redesigned with a rounder, softer shape — which helped it quickly win over countless fans, especially art toy lovers in Thailand.

Besides Labubu, the Monster Kingdom also includes other recognizable characters such as Tycoco (a cute skull-headed character), Spooky (Labubu’s boyfriend — a little monster who loves justice and nightlife), and Princess Pato (a dreamy and romantic character).

Labubu’s Wide-Spread Influence

Not only Labubu Macaron, but many other Labubu collections have also become popular.
When the trend of adding charms to handbags rose, Labubu was turned into fashionable accessories as well. Keychains shaped like Labubu are enthusiastically collected by fans, and they add a fun touch to any handbag. These Labubu bag charms have even become a viral trend that is gradually spreading to other countries.

Labubu has also had its own fashion moments. Earlier this year, Labubu and Simomo appeared as front-row guests at the Fall-Winter 2024 Milan Menswear Fashion Week. The two life-sized characters wore custom-designed rope-pattern cardigans from the fashion label Pronounce. Labubu completely stole the spotlight, becoming the most eye-catching “star” of the event.

This shows that the influence of art toys is no longer limited to collectible figures — it has begun to expand into the world of fashion.

Still Sold Out Everywhere

At the moment, Labubu Macaron is still sold out and being hunted down by fans everywhere.
What about you — what do you think of this adorable character?

Labubu in the U.S.: Availability, Prices, and Popularity

While Labubu originated in Asia, its popularity has been spreading to Western markets, including the United States:

• 🛍 Where to Buy:
  You can find Labubu figures through specialty art toy retailers, Pop Mart stores (some locations in the U.S.), and online platforms such as NTWRK, StockX, eBay, and Whatnot. Pop Mart also has vending machines in select U.S. malls.

• 💰 Price Range:
  Retail prices for blind boxes are usually around $15–20 USD each, while full sets can cost $150–250 USD depending on rarity. On the resale market, rare or celebrity-associated editions (like the Macaron series Lisa showed) can reach $300–500+ USD.

• 🌟 Popularity:
  Labubu has built a growing cult following in the U.S., especially among Gen Z collectors and fans of designer toys. It’s often featured in toy fairs, pop-up events, and unboxing videos on TikTok and YouTube, where its playful and expressive design attracts a lot of attention.